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This is what we mean by Sustainable Forward: developing products with sustainable packaging and eco-friendly solutions that will not only have a positive impact on the environment, but on your (and our) conscience.
This is what we mean by Doctor Tested: Our products have been tested by a dermatologist and/or an ophthalmologist to ensure that they are suitable for your skin, gentle for your eyes, and less likely to cause irritation. Because we are a brand that was established to offer makeup with less risk of irritation. A brand that only offers makeup that loves your skin.
This is what we mean by Clean: We believe in being selective, always using clean, non-toxic, ingredients that minimize the risk of irritation. We’re always evaluating and re-evaluating ingredients and their impact on your skin and eyes. We currently use only 500 of the 10,000 ingredients available to cosmetics companies and are determined to keep narrowing that list.
This is what we mean by Hypoallergenic: Our brand was the leading innovator of hypoallergenic makeup, established in 1931. We develop our products with careful ingredient choices and pairings, so they are less likely to cause an allergic reaction. Why? Because that is what we are known for—quality products, high performance.