© Almay
NEW & IMPROVED
Smart Shade™
Skintone Matching
Makeup
smart shade ToneMimic
light

find your perfect shade

  • light
  • Light/Medium
  • medium
We've got you covered
NEW & IMPROVED
Smart Shade™
Skintone Matching
Makeup
  • Now, Almay Smart Shade™ is better than ever!
    • ‒ New and improved formula with the latest in exclusive Almay Tonemimic™ shade-sensing bead technology
    • ‒ Instantly transforms from white to your perfect shade when blended into skin
    • ‒ Now with better coverage and more natural-looking, streak-free color
  • Takes the guesswork out of finding your perfect shade
  • Available in 3 skintone-adjusting shades to choose from, not hundreds!
  • Available in 3 skintone-adjusting shades
  • SPF 15 Broad Spectrum
  • Dermatologist Tested
  • Hypoallergenic

Q: How does Almay ToneMimic™ shade-sensing bead technology work?

A: Almay’s exclusive ToneMimic™ shade-sensing beads are activated by pressure upon application. So, as the makeup is thoroughly blended into skin, it intuitively transforms to your skin tone for all day, natural looking color in your perfect shade.


Q: What are shade-sensing beads?

A: Almay’s exclusive ToneMimic™ technology contains shade-sensing beads which are encapsulated pigments that deliver perfect shade transformation upon blending into skin.


Q:Why is the color of the foundation white when it first comes out of the tube?

A: The magic of Smart Shade is the “white to right” blendability of the formula. So while the initial color is white, as soon as you blend the makeup into your skin, it intuitively adjusts to your ideal shade.


Q: How can I achieve a flawless beauty look?

A: Gently and completely blend makeup into clean skin for a natural-looking, luminous finish. For best results, use fingers to apply and blend.