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NEW SHADES!
Almay Smart Shade Skintone Matching™ Makeup
Almay Smart Shade Skintone Matching™ Makeup Light/Medium
My Best Light

find your perfect shade

  • My Best Light
  • Light, Medium Mine
  • Straight Up Medium
  • Medium Meets Deep
  • Deep Like Me
  • Make Mine Dark
We've got you covered

NEW SHADES!
Almay Smart Shade Skintone Matching™ Makeup

  • Now available in more shades! Just blend to reveal your best match
  • Formulated with the latest in exclusive Almay Tonemimic™ shade-sensing bead technology
  • Instantly transforms from white to your perfect shade when blended into skin
  • Buildable coverage and natural-looking, streak-free color
  • Takes the guesswork out of finding your perfect shade
  • Available in 6 skintone-adjusting shades
  • Available in 6 skintone-adjusting shades
  • SPF 15 Broad Spectrum
  • Dermatologist Tested
  • Hypoallergenic
  • Suitable for sensitive skin

Q: How does Almay ToneMimic™ shade-sensing bead technology work?

A: Almay’s exclusive ToneMimic™ shade-sensing beads are activated by pressure upon application. So, as the makeup is thoroughly blended into skin, it intuitively transforms to your skin tone for all day, natural looking color in your perfect shade.


Q: What are shade-sensing beads?

A: Almay’s exclusive ToneMimic™ technology contains shade-sensing beads which are encapsulated pigments that deliver perfect shade transformation upon blending into skin.


Q:Why is the color of the foundation white when it first comes out of the tube?

A: The magic of Smart Shade is the “white to right” blendability of the formula. So while the initial color is white, as soon as you blend the makeup into your skin, it intuitively adjusts to your ideal shade.


Q: How can I achieve a flawless beauty look?

A: Gently and completely blend makeup into clean skin for a natural-looking, luminous finish. For best results, use fingers to apply and blend.


Emma wears Almay Smart Shade Skintone Matching™ Makeup in Light, Medium Mine.
Megan wears shade Straight Up Medium.

Almay Smart Shade Skintone Matching™ Makeup New Packaging