© Almay
glossary of terms
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An ingredient may be considered natural if it originates in nature or is ultimately sourced from nature, is minimally processed as described below, and is not chemically synthesized. Ingredients that originate in nature include botanical, marine, BSE-free animal, non-pathogenic microorganisms and mineral substances. Ingredients may not be obtained other than from: filtration, distillation, extraction, centrifugation, adsorption, hydrolysis, hydrogenation, calcining (heat-processing) or esterification of fats, oils, waxes, lecithin, lanolin, mono-, oligo- and polysaccharides and lipoproteins, or enzymatic and fermentation methods. Extraction may be carried out with water, CO2, ethyl alcohol, and other naturally-derived solvents. Water shall be considered natural. Ingredients may not contain non-natural solvents, stabilizers, preservatives or processing aids.

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No global governmental organic standards currently exist for cosmetic products. An existing organic standard has been established by USDA under their National Organic Program.

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Post Consumer Recycled

PCR stands for Post-Consumer Recycled Material (previously recycled).

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Recyclable material is a category of material that is feasible to recycle. Since cosmetic packages are generally not practical or economical to recycle, the use of recycled material is of greater benefit to the environment than recyclable material.

questions about products
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Does Almay test their products on animals?

Almay does not conduct animal testing and has not done so for over 20 years. We comprehensively test all of our products using the most technologically advanced methods available to ensure they are both innovative and safe to use. We believe that women should have the opportunity to express themselves through makeup, so we sell our products in many markets around the world and as such, are subject to local rules and regulations. Regulatory authorities in a few countries conduct independent testing in order to satisfy their own mandatory registration requirements. Almay complies with all regulations in the countries in which our products are sold, and supports the advancement of non-animal testing alternatives and methodologies in our industry.

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I am concerned about having a reaction to one of your products. What should I do?

All Almay® products and ingredients are in compliance with all U.S. FDA and European Union regulations. Consumer safety is of paramount importance to Revlon. Our commitment to provide consumers with the most efficacious and safe products continues to guide R&D efforts. Almay products and ingredients must be thoroughly assessed for irritancy, sensitization, potential and overall safety. Clinically supervised ophthalmology, dermal sensitization and in-use tests using large human populations are conducted under strict supervision by independent laboratories. However, if you have any questions about the use of Almay® products, please contact us on the web at http://www.almay.com or call us toll-free at 800-99-ALMAY (800-992-5629) Monday through Friday, 7:00 AM to 6:00 PM EST

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Will paper compacts last?

In normal use, the paperboard compacts will perform as well as their plastic equivalent. Board is relatively soft material, of course, and can obviously be damaged by impact from hard and sharp objects. However, we conduct exhaustive tests to ensure the durability of hinges and surfaces. Paperboard was chosen as the material for the compacts because its high recycled content is eco-friendly. Additionally, paperboard compacts are slightly lighter in weight vs comparable plastic compacts.

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What percentage PCR is considered "good"?

For tubes, Post Consumer Recycled (PCR) content is a recent development and most tube suppliers do not currenly offer this option. Hence, there is little in the way of benchmarking. There are some applications for which 100% PCR is possible. For our application, we are using the "safer" format, using PCR sandwiched between two layers of virgin material ( to ensure no risk from direct contact with product).

questions about formula/ingredients
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Why is carmine used in your products?

Carmine is a naturally sourced red colorant used to create red and pink shades. It is commonly used in the food and cosmetic industries.

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What is titanium dioxide?

Titanium dioxode is a naturally mined mineral. Long known for its safety, it is used in many industries including foods, pharmaceuticals, cosmetics, etc. Titanium dioxide is used as a colorant and as a natural sunscreen to protect the user against the damages of sun exposure. Titanium dioxide is approved by FDA as a sunscreen and colorant.